About the
Principal way

Since 2015, Principal has been planning, constructing and reconstructing your projects – from industrial warehouses to schools and vital city institutions.

Institutional Level Service

Principal has provided top-tier service and professional excellence to institutions and corporations alike for nearly a decade. From schools and clinics to warehouses and office buildings, we’ve built many of the finest offices and business in San Antonio, TX.

When you’re planning a new construction, or even just a big renovation, you can depend on our years of experience in the area for both a quality job and one that’s affordable.

You care about your property; let us care for it, too.

Our Amazing Team

Douglas Morton

President / CEO

Douglas Morton
President / CEO

Douglas has over 7 years of experience in the multi-family and commercial construction industry. He began his construction career as a working project manager, overseeing multi-family capital expenditure projects and performing hands-on tasks as needed, whether it was setting fence posts or operating heavy equipment. He is highly proficient at contract negotiation, interpreting plans, pre-construction inspection, project managing, and estimating. In 2019, Douglas partnered with his brother, Brian Morton, to form Principal Renovations.
Douglas has contributed to more than $18 million in construction development during his career. Douglas studied law at St. Mary’s University School of Law in San Antonio, TX and has a Bachelor of Arts in Philosophy from Texas State University.

Brian Morton

Vice President / COO

Brian Morton
President / CEO

Brian has nearly 15 years of experience in the multi-family and commercial construction industry. He began his career as a project manager for a well-known general contracting company, learning on-the-job very quickly. He was later recruited by one of the largest property developers in Texas as an Asset Manager/Construction Manager. He was directly responsible for reviewing/approving all operational and capital improvement budgets.
Brian has handled over $60 million in construction projects on the developer’s side, and $55 million on the General Contractor’s side. In 2019, Brian partnered with his brother, Douglas Morton, to form Principal Renovations. Brian has contributed to more than $115 million in construction projects and $325 million in property acquisitions during his career.

Suzanne Morton

Director of Construction

Suzanne Morton
Director of Construction

Suzanne has over 25 years of experience in the multi-family and commercial construction industry. She has been heavily involved in nearly all aspects of property inspection, acquisition, and management. Suzanne began her career in multi-family property management, overseeing some of the largest multi-family portfolios in Texas. More recently, she is responsible for commercial and multi-family property inspections as the Director of Due Diligence for Principal Renovations. She has contributed to more than $350 million in construction development and $8 billion in property acquisitions during her career.
Suzanne has a Bachelor of Science in Construction Management from the University of North Texas.

Tiffany Arzola

Business Development Manager

Tiffany Arzola
Business Development Manager

Bio Coming Soon

Chase Oswalt

Business Development Manager

Chase Oswalt
Business Development Manager

Chase Oswalt has over 20 years of business development experience, which includes the medical industry, human resources, and construction industry. He specializes in strategic business planning, business forecasting, territory development, and expansion planning. His diverse background helps him approach traditional business strategies with a fresh, unconventional perspective. Chase has contributed to more than $35 million in construction development during his career.
Chase has a Bachelor of Science in Business Administration from Texas Christian University.

Steve Ferree

Construction Estimator

Steve Ferree
Construction Estimator

Steve has over 8 years of estimating experience in the custom home building industry. Steve is highly proficient at value-engineering projects and maximizing efficiency in the budget. Steve enjoys analyzing and solving problems from a customer-based perspective. Steve has estimated and been awarded more than $600 million worth of construction projects in his career.
Steve has an MBA in Finance from Mount St. Mary’s University. (2010)

Raquel Martell

Accounts Payable | Payroll

Raquel Martell
Accounts Payable | Payroll

Raquel Martell is responsible for all things administrative within the company, including accounts receivable, accounts payable, and bookkeeping. She is very organized and able to multi-task at a very high level, which makes her an invaluable and versatile asset to the company.

Baltazar Aleman

Superintendent

Baltazar Aleman
Superintendent

Bio Coming Soon

Nicole Bush

Human Resources Manager

Nicole Bush
Human Resources Manager

What can I say, I have a passion for people! – Nicole Bush
Nicole comes with nearly 20 years of experience in Human Resources. She has a master’s in business administration with an emphasis in Human Resources Management. She loves making the marriage happen between an eager job seeker and a phenomenal employer, as well as, creating a culture of learning and development. In her current position as a Human Resources Manager, she says, “there's nothing more rewarding than dissecting the organizations sourcing, retention, and training needs, then delivering results.”
Nicole’s additional skills include but are not limited to: ATS & HRIS Technologies Staff Recruitment & Retention Employee Relations Training & Development Performance Management Conflict Resolution

David-Smith Gomez

Project Coordinator

David Smith-Gomez
Project Coordinator

Comes with Over 10 years of experience in business coordination, order procurement & customer service. He is very active and outgoing which helps him to build relationships with internal and external customer, thereby making him an exceptional Project Coordinator. David believes that “teamwork, makes the dream work and communication is key. Together, anything is possible.”

Trisha Nancherla

Business Development Manager

Trisha Nancherla
Business Development Manager

Trisha joins the team with 7 years of Real Estate experience in the San Antonio Metropolitan Market, including Residential and Commercial Sales as well as Commercial Leasing. She is highly proficient in utilizing comparative market analysis to assess ROI for clients and has a vast knowledge of the San Antonio market demographics, statistics and industry trends. She has sold over $40 Million in Real Estate in her career thus far. Before starting her career in Real Estate, she spent 15 years in Retail Management for fashion retailers, including a Fortune 500 company. She was responsible for $15-20+ Million in Sales annually and maintained top performance rankings through team development and coaching, strategic business planning and operational excellence. She studied Fashion Design & Merchandising at Texas A&M University-Kingsville with a Minor in Business Administration. In her free time, Trisha enjoys time with her husband and two young daughters and is an avid San Antonio Spurs fan!

Ronny Cox

Project Manager

Ronny Cox
Project Manager

Ronny manages subcontractors and coordinates project scheduling, which includes everything from scheduling trades when applicable to handling material deliveries to the worksite. He is a critical thinker and excellent problem solver, which adds immense value to the decision-making process on the worksite. Ronny has contributed to over $4 million in construction development during his career.

Manuel Rocha

Project Manager

Manuel Rocha
Project Manager

Comes with over 5 years of experience as a Project Manager. He currently oversees Projects in the San Antonio, Corpus Christi, and Austin region. His skills include but are not limited to, managing subcontractor and coordinating schedules. Manuel graduated with a Bachelor's in Business and Fitness Management from Wayland Baptist University in Plainview, T.

Wesley Downey

Project Coordinator

Wesley Downey
Project Coordinator

Bio Coming Soon

Christian Berger

Sr. Project Manager

Christian Berger
Sr. Project Manager

Christian Berger comes to us with 26 years of experience in the construction industry. He has chosen to focus his attention to Multi-Family and Commercial Projects. Working within the Critical Path Construction Process to maximize efficiency on the job site makes for a better client experience. Christian and his family reside in the Austin Hill Country and enjoy spending time boating on Lake Travis.

Jennifer Buford

Receptionist

Jennifer Buford
Receptionist

Bio coming soon

Omar Vasquez

Project Manager

Omar Vasquez
Project Manager

Bio Coming Soon

Jennifer Bartholomew

Project Coordinator

Jennifer Bartholomew
Project Coordinator

Bio Coming Soon

Samuel Flores

Acquisition Associate

Samuel Flores
Acquisistion Associate

Bio Coming Soon