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About the
Principal way

Since 2015, Principal has been planning, constructing and reconstructing your projects – from industrial warehouses to schools and vital city institutions.

Institutional Level Service

Principal has provided top-tier service and professional excellence to institutions and corporations alike for nearly a decade. From schools and clinics to warehouses and office buildings, we’ve built many of the finest offices and business in Schertz, TX.

When you’re planning a new construction, or even just a big renovation, you can depend on our years of experience in the area for both a quality job and one that’s affordable.

You care about your property; let us care for it, too.

Our Amazing Team

Douglas Morton

President / CEO

Douglas Morton
President / CEO

Douglas has over 7 years of experience in the multi-family and commercial construction industry. Douglas began his construction career as a working project manager, overseeing multi-family capital expenditure projects and performing hands-on tasks as needed, whether it was setting fence posts or operating heavy equipment. Douglas is highly proficient at contract negotiation, interpreting plans, pre-construction inspection, project managing, and estimating. In 2019, Douglas partnered with his brother, Brian Morton, to form Principal Renovations. Douglas has contributed to more than $18 million in construction development during his career. Douglas studied law at St. Mary’s University School of Law in San Antonio, TX and has a Bachelor of Arts in Philosophy from Texas State University.

Brian Morton

Vice President / COO

Brian Morton
President / CEO

Brian has nearly 15 years of experience in the multi-family and commercial construction industry. Brian began his career as a project manager for a well-known general contracting company, learning on-the-job very quickly. Brian was later recruited by one of the largest property developers in Texas as an Asset Manager/Construction Manager. He was directly responsible for reviewing/approving all operational and capital improvement budgets. Brian has handled over $60 million in construction projects on the developer’s side, and $55 million on the General Contractor’s side. In 2019, Brian partnered with his brother, Douglas Morton, to form Principal Renovations. Brian has contributed to more than $115 million in construction projects and $325 million in property acquisitions during his career.

Suzanne Morton

Director of Due Diligence

Suzanne Morton
Director of Due Diligence

Suzanne has over 25 years of experience in the multi-family and commercial construction industry. She has been heavily involved in nearly all aspects of property inspection, acquisition, and management. Suzanne began her career in multi-family property management, overseeing some of the largest multi-family portfolios in Texas. More recently, she is responsible for commercial and multi-family property inspections as the Director of Due Diligence for Principal Renovations. She has contributed to more than $350 million in construction development and $8 billion in property acquisitions during her career. Suzanne has a Bachelor of Science in Construction Management from the University of North Texas.

Tiffany Arzola

Business Development Manager

Tiffany Arzola
Business Development Manager

Bio Coming Soon

Chase Oswalt

Business Development Manager

Chase Oswalt
Business Development Manager

Chase Oswalt has over 20 years of business development experience, which includes the medical industry, human resources, and construction industry. Chase specializes in strategic business planning, business forecasting, territory development, and expansion planning. His diverse background helps him approach traditional business strategies with a fresh, unconventional perspective. Chase has contributed to more than $35 million in construction development during his career. Chase has a Bachelor of Science in Business Administration from Texas Christian University.

Hope Evans

Business Development Manager

Hope Evans
Business Development Manager

Bio Coming Soon

Nubia Regalado

Business Development Manager

Nubia Regalado
Business Development Manager

Bio Coming Soon

Raquel Martell

Office Administrator

Raquel Martell
Office Administrator

Raquel Martell is responsible for all things administrative within the company, including accounts receivable, accounts payable, and bookkeeping. Raquel is very organized and able to multi-task at a very high level, which makes her an invaluable and versatile asset to the company.

Robert Conley

Construction Estimator

Robert Conley
Construction Estimator

Robert Conley has over 7 years of experience in the commercial and multifamily industry. Robert started his career as a Project Manager before transitioning to Construction Estimating. His on-site experience helps him to foresee real-world obstacles that might occur during construction when reviewing plans and preparing an estimate. Robert has contributed to more than $85 million in construction development during his career. Robert has a Bachelor of Science in Construction Engineering from Texas Tech University and is highly proficient with industry-leading take-off platforms like Bluebeam and iSQFT.

Andrea Choate

Project Coordinator

Andrea Choate
Project Coordinator

Bio Coming Soon

Ronny Cox

Superintendent

Ronny Cox
Superintendent

Ronny manages subcontractors and coordinates project scheduling, which includes everything from scheduling trades when applicable to handling material deliveries to the worksite. Ronny is a critical thinker and excellent problem solver, which adds immense value to the decision-making process on the worksite. Ronny has contributed to over $4 million in construction development during his career.

Robert Conley
Construction Estimator

Robert Conley has over 7 years of experience in the commercial and multifamily industry. Robert started his career as a Project Manager before transitioning to Construction Estimating. His on-site experience helps him to foresee real-world obstacles that might occur during construction when reviewing plans and preparing an estimate. Robert has contributed to more than $85 million in construction development during his career. Robert has a Bachelor of Science in Construction Engineering from Texas Tech University and is highly proficient with industry-leading take-off platforms like Bluebeam and iSQFT.

Ronny Cox
Superintendent

Ronny manages subcontractors and coordinates project scheduling, which includes everything from scheduling trades when applicable to handling material deliveries to the worksite. Ronny is a critical thinker and excellent problem solver, which adds immense value to the decision-making process on the worksite. Ronny has contributed to over $4 million in construction development during his career.

Raquel Martell
Office Administrator

Raquel Martell is responsible for all things administrative within the company, including accounts receivable, accounts payable, and bookkeeping. Raquel is very organized and able to multi-task at a very high level, which makes her an invaluable and versatile asset to the company.

Robert Conley
Construction Estimator

Robert Conley has over 7 years of experience in the commercial and multifamily industry. Robert started his career as a Project Manager before transitioning to Construction Estimating. His on-site experience helps him to foresee real-world obstacles that might occur during construction when reviewing plans and preparing an estimate. Robert has contributed to more than $85 million in construction development during his career. Robert has a Bachelor of Science in Construction Engineering from Texas Tech University and is highly proficient with industry-leading take-off platforms like Bluebeam and iSQFT.
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